Building upon the success of our 1^st Event,

We are proud to invite you to take part in the New Edition of the European “Salon du Saké” event that will be held in Paris on October 31^st & November 1^st 2015.

More than one factor contributed to the Success of the 2013 Event,

which was entitled « Saké Tasting 2013». First of all, we’d like to take this opportunity to thank you for your trust and support that allowed us to bring together all the actors in the Sake and Japanese drinks Market and have them participating.

Another important factor was the attendance of both professionals and the general public that went beyond our best expectations for this first event.

Lastly, thanks to the support of National and International Media, Japanese Saké and its Salon received the widest Media Coverage ever.

The European « Salon du Saké » and Japanese Drinks Fair is

A Tasting Event, the biggest of its kind in Europe. In June 2013 it brought together, for the first time, all the importers and distributors in the French Market, as well as numerous Japanese producers coming directly from Japan and various European players, whether already in the European or French markets or not.

As a true showcase of all products available in France and in Europe, as well as introducing new products, the “Salon du Saké” is an Opportunity to network, exchange ideas, and learn. Numerous Conferences, Workshops, Panel Discussions and Master Classes were held in packed sessions over the two days of the last event.

Becoming from inception, the de facto Reference Event of its kind for Saké in Europe,

The Fair, this year, will have an even larger European Dimension with more European key contributors than ever. The 2^nd European Sake Summit will also be held during the Saké fair.

While interest for Saké keeps growing in France and in Europe,

new questions must be asked and new approaches developed in relation to the varying levels of interest and knowledge of professionals and consumers alike. Needs will differ greatly from one specific audience to another (e.g. Asian, Western or Fusion Restaurants, Bars, Wine and Liquor Shops, Small Groceries or Big Department Stores, etc.). New distribution networks are looking at Sake with a fresh eye and the differences are even bigger from one European country to another. In anticipation of and in response to these needs, the organisers of the “Salon du Saké”, Sylvain Huet, the first French “Saké Samurai” and the “Académie du Saké” have introduced exciting new features to this year’s fair.

Knowing the origin of the products, their producer and region, is a true value add, in the land of wine and “terroir”,

Where saké is unfortunately still confused with Asian spirits. This is why we have decided this year to offer the great Saké regions of Japan the opportunity to come and introduce their Saké at dedicated Prefectural stands allowing them also to showcase their regional tourist appeal, their local handicrafts as well as other famous products to visitors.

We have chosen a new, more spacious location, in the very heart of Paris,

In order to accommodate the growing number of exhibitors and better fit our ambitious program of conferences and other Master Classes. This will allow us to attract a larger audience, the major asset of a specialized fair and trade show such as the “Salon du Saké”, where 100% of visitors, both professionals as well as enlightened enthusiasts, demonstrate a clear interest for Japanese Saké and other drinks.
The strong demand since 2013 for a new version of our event and all the points mentioned above lead us to expect a doubling of attendance this year !