WHAT IS THE “Salon du Saké”? 10 April 2017 – Posted in: 2017 Press Release

“Salon du Saké”, the European Fair for Sake and Japanese Beverages is :

  • A Tasting Event for Saké and other Japanese Beverages, the largest and major one in Europe and the rest of the world outside Japan
  • Attendance by all French Market importers and distributors, major European market players as well as many Japanese producers, Prefectures or Regions
  • A true Showcase for all the Brands or Products available in Europe, also featuring unique products that are not yet available
  • A meeting and networking, exchange and learning event through many conferences, workshops, round tables and Master Classes which were all fully booked throughout the three-day event
  • Has become a reference event in Europe for Saké and all other Japanese beverages

An urge to discover, taste, understand and appreciate

To learn about the origin of the products, their producer and region, is a true value add in the land of wine and “terroir”,
where saké is unfortunately still considered as another type of Asian spirit. This is the reason why we have decided to propose a framework for the major sake producing regions in Japan. This is the opportunity for them to introduce their Saké and other drinks at stands dedicated to their respective Prefecture or Region, thereby, also highlighting local handicraft and points of interest as well as the potential for tourism.
The following Prefectures have already participated and introduced their regions and “best” products: Hiroshima, Hokkaido, Kagawa, Kyoto as well as Fukuoka, Kumamoto and Oita.
Prefecture “as Guest of Honour in 2015” : Hiroshima

Prefecture “as Guest of Honour in 2016” : Kyoto

A tasting Event for Sake and Other Japanese Beverages



  • Attendance by all French and other major European Market importers and distributors, as well as many Japanese producers, Prefectures and Regions
  • “A major Showcase for all types of Saké, whiskies, shochu, beers, teas, and so on, and of the companies involved”
  • “A show of objects and activities surrounding the Saké and the Japanese beverages (handicraft, tourism, gastronomy, and so on)


An opportunity for meeting and networking, exchanging ideas and learning
(over 20 of those activities in 2016) through a large number of:

  • Pairing workshops
  • Master Classes
  • Panel Discussions
  • Conferences
  • Business Meetings


Cultural Activities and Entertainment (below are examples from previous years, the 2017 program will be announced later)


  • Traditional Saké barrel opening ceremony (KAGAMI BIRAKI)
  • Japanese Music “Bands (?)” (Taiko, Shamizen, etc.) and other artistic or cultural performances
  • Various other attractive “entertainment activities (Miss Saké, Japanese entertainments, and so on)



Targeted visitors

  • International Attendance from 31 different Countries (2016), from where the public is aware of France’s global reputation for its gastronomy and alcoholic beverages quality
  • Professionals (buyers, decision makers, journalists, etc.) :
  • Food and Alcohol professionals (Sommeliers, Restaurant Owners, Wine Shops Dealers, Bartenders, Gastronomy and Hotel School Teachers) and soon to be professionals (students, restaurant apprentices, young sommeliers), future actors and decision makers in the trade
  • Tourism and Japan-related economical or cultural activities (banks, diplomats, artists, etc…)
  • Media, Journalism where professionals are trying to ascertain, and to introduce to the French public, new trends, new tastes and new flavours
  • Educated Consumers :
  • Demanding amateurs looking for good quality products and new flavours willing to introduce to and to share them with friends and acquaintances
  • All Saké aficionados or interested in Japanese products and Culture



A great location in the vicinity of the Eiffel Tower:

The New Cap Event Centre, 1-13 Quai de Grenelle Paris 15ème, is located in  the Centre of Paris on the left bank of the Seine River and some 300 meters away from the Eiffel Tower, the Trocadero and next to the Japanese Cultural Centre (“Maison de la Culture du Japon”) in Paris. The Centre has the capacity to host the 2017 Salon du Saké and other Japanese beverages under excellent conditions in terms of comfort and security for both visitors and exhibitors

Access to the Centre is easy, using Subway line N° 6 (exiting at the Bir Hakeim station) or the RER line C (exiting at the Champs de Mars – Tour Eiffel station). Several car parking lots are available in the vicinity. Exhibitors can reserve a parking spot prior to the event.